Digital control: how Big Tech moves into food and farming (and what it means)

The world’s biggest technology companies and distribution platforms, such as Microsoft and Amazon, have started entering the food sector.

28/01/2021
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The world’s biggest technology companies and distribution platforms, such as Microsoft and Amazon, have started entering the food sector. What does this mean for small farmers and local food systems?

 

It leads to a strong and powerful integration between the companies that supply products to farmers (pesticides, tractors, drones, etc) and those that control the flow of data and have access to food consumers.

 

On the input side, agribusiness are joining the trend of getting farmers to use their mobile phone apps to supply them with data, on the basis that they can give ‘advice’ to the farmers. On the output side, big e-platform corporations can be seen buying their way into the sector and taking control of food distribution.

 

Together, they favour the use of chemical inputs and costly machinery, as well as the production of commodities for corporate buyers not local markets. They encourage centralisation, concentration and uniformity, and are prone to abusing their power and monopolisation.

 

https://www.alainet.org/en/articulo/210723
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